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27.03.201702:35:00UTC+00Google bajo presión en medio de repercusión de YouTube

Google is facing intense pressure as advertisers demand prime spots at lowered rates following the revelation this month that several brands had appeared alongside extremist posts on YouTube.

Group M chief Rob Norman said he has been in constant talks with the technology company to suggest different steps they may take to provide much comfort and security to advertisers.

Google refused to provide a statement on the matter.

The news came as many UK officials including Home Secretary Amber Rudd criticized tech firms for not exerting much effort to counter extremist materials on the internet. She said these companies provide facilities to allow terrorists to conceal themselves.

The company has attempted to halt ad from being pulled out on YouTube and other Google sites after the said revelation. It previously vowed to change standards to combat the placement of ads next to explicit content.

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